Jenifer Smith was promoted to Head of Urban Touring Marketing and Strategy at Live Nation.
She will lead Live Nation’s Urban Tour Marketing team, supporting all marketing efforts for their R&B and Hip-Hop tour roster within the Concerts division.
Smith will work on some of the most popular names and rising stars in R&B, hip-hop and rap promoted by Live Nation, including Beyoncé, Jay-Z, Drake, The Weeknd, Travis Scott, Ms. Lauryn Hill, Kendrick Lamar, J. Cole, HER, A $ AP Rocky, Lil Baby, Alicia Keys, Young Thug, Jack Harlow and many more.
Smith recently launched and supported all global marketing efforts for the Fugees Reunion Tour, celebrating the 25th anniversary of their album The score.
Smith will lead marketing strategies for Live Nation‘s line of Hip-Hop and R&B artists at key tours and festivals.
Prior to joining Live Nation two years ago, Smith was Tour Marketer at AEG Presents & Goldenvoice for almost a decade.
There she led marketing efforts for The Rolling Stones, Charlie Wilson, Melanie Martinez, Ali Wong, Anthony Hamilton, Bianca Del Rio, Jim Jefferies, Pod Save America and the XSCAPE Reunion Tour.
Prior to AEG Presents, she worked at ICM Partners in the concerts division for 3 years.
“Jenifer has been an incredible leader at Live Nation.”
Omar Al-joulani, Living Nation
Omar Al-joulani, Head of Talent & Touring for Live Nation Concerts, said, “Whether it’s artists or our own in-house team, Live Nation always invests in the people we believe in.
“Jenifer has been an incredible leader at Live Nation, and we are confident that her strategic direction and background will do great things for every artist working with our city marketing team.”Music trade around the world