NASHVILLE, TN — Ticketmaster says it cancels the public sale scheduled for Friday for Taylor Swift’s next stadium tour because he doesn’t have enough tickets.
The decision came two days after a presale event caused the site to crash and left many fans without tickets. The ticketing company said in a statement on Thursday that two million tickets for The Eras tour next year were sold during presales on Tuesday, the most tickets ever sold on the platform in a single day.
Ticketmaster cited “extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand” as the reason for Friday’s sale cancellation.
Questions remain over how the remaining tickets – and how many – would be sold. But Ticketmaster said about 1.5 million fans who went through an early verification process – called Verified Fan – were invited to buy tickets and the remaining 2 million were placed on a waiting list.
A representative for the company said Ticketmaster was not involved in reselling tickets to Swift’s shows.
It was a banner year for Swift following the release of her latest album “Midnights,” which also broke a Billboard record.
The 52-date Eras Tour kicks off March 17 in Glendale, Arizona, and concludes with five shows in Los Angeles ending August 9. International dates will also be announced. This is Swift’s first tour since 2018.
But fans and families across the country struggled with long lines and error messages trying to rush to the checkout cart.
Ticketmaster said the site was overwhelmed by both real people and bot attacks, driving unprecedented traffic to their site. The statement said around 15% of interactions with the site encountered problems, including errors that caused tickets to be lost after waiting in an online queue.
“While it’s impossible for everyone to get tickets to these shows, we know we can do more to improve the experience and that’s what we’re focused on,” the company’s statement read. .