BTS’ Seoul concert live viewing event on March 12 set the record for the highest-grossing cinematic release worldwide.
BTS held their “BTS Permission to Dance on Stage-Seoul” concert on March 10, 12, and 13 at Seoul Olympic Stadium.
According to Trafalgar Releasing, which presented the “BTS Permission to Dance on Stage-Seoul: Live Viewing” event with HYBE, the March 12 concert was broadcast live to 3,711 theaters in 75 countries and regions, including the United States. United, Japan and the Philippines. It was the first live worldwide cinematic broadcast of a concert from South Korea.
He said the live viewing of BTS’s concert at the theater broke the world record for event cinema with a worldwide box office gross of $32.6 million.
According to the Event Cinema Association, event cinema, or alternative content, is “the use of cinemas to screen a diverse range of live and/or pre-recorded entertainment. These releases are generally classified as content that is not a feature film presentation and does not have a traditional theatrical window. Content includes sports, opera, concerts, musicals, ballet, one-off TV specials, news, documentaries, comedy, art gallery exhibits and live games .
In North America, “BTS Permission to Dance on Stage-Seoul: Live Viewing” took second place at the box office on March 12, grossing $0.6.84 million from 803 theaters or an average per $8,518 screen, according to Box Office Mojo.
“As the pandemic has made it difficult to access the concert hall, we wanted to create an opportunity for fans to gather and watch the concert together. We came up with the idea of “LIVE VIEWING” in cinemas and we are excited to provide an alternative experience for fans to enjoy the live concert,” said DJ Kim, President of HYBE 360.
Marc Allenby, CEO of Trafalgar Releasing, said: “We are delighted with the record success of this project, not just for Trafalgar Releasing, but for the event cinema industry as a whole. It’s a testament to both the hugely dedicated ARMY fandom and the overall return to cinemas globally.
BTS’ concert in Seoul is the first face-to-face concert held in nearly two and a half years since October 2019. The three-day event was attended by 45,000 in-person fans, the maximum number allowed by the Korean government due of the pursuit Pandemic of covid19.
The “BTS Permission to Dance on Stage-Seoul: Live Viewing” is the fourth worldwide release from HYBE and Trafalgar Releasing after “Burn The Stage: The Movie” from 2018, “Bring The Soul: The Movie” from 2019 and “Break The Silence: the movie.
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