Product and content integrations will provide ticket opportunities to national and local audiences on USA TODAY NETWORK digital sites
MCLEAN, Virginia, December 22, 2021– (BUSINESS WIRE) – Gannett Co., Inc. (NYSE: GCI) today announced an agreement with TicketSmarter to provide the audience of more than 145 million monthly visitors to USA TODAY NETWORK the ability to ” buy tickets for concerts, sporting and theatrical events across the country. Before the end of the year, TicketSmarter’s branding and ticketing offerings will be integrated on USATODAY.com, 250 local media sites and over 70 vertical sports venues.
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A one-of-a-kind deal for Gannett and TicketSmarter, the deal will bring ticketing seamless integration to Gannett’s sports and entertainment content, with the ability to purchase tickets directly from content readers are already consuming. This integration will allow readers to access sporting, entertainment and lifestyle event information on USA TODAY NETWORK sites that link to relevant artist profiles and ticket availability on the TicketSmarter site.
Gannett and USA TODAY NETWORK are uniquely positioned to reach a growing local audience and this partnership will connect those readers directly to events happening in their local communities. With integrations already underway, readers will access tickets directly on article pages and drop-down menus on sports and entertainment sites. Buy Now widgets in Content Experiences and other integrations are planned for 2022.
“We believe the future of ticketing is quick, easy and fan-centric,” said Jeff Goodman, CEO of TicketSmarter. “Through this agreement with Gannett, we will be able to give consumers unparalleled access to our secondary resale market so they can experience the power and excitement of live events.”
TicketSmarter is a Kansas-based ticket resale marketplace offering seats to over 125,000 live events and 48 million tickets for sale. TicketSmarter, a subsidiary of Digital Ally, Inc., was launched in 2010 as GoodyTickets by Heather and Jeff Goodman. The company gives back to the community through its charitable partners, donating one dollar from each transaction to organizations such as St. Jude Children’s Research Hospital, the V Foundation and the Quarterbacking Children’s Health Foundation.
“Through the hundreds of USA TODAY NETWORK properties, we engage daily with audiences passionate about music, sports, theater and live events. The TicketSmarter partnership will allow us to better serve our audience with opportunities to purchase tickets for their favorite events. “said Chris Pirrone, Managing Director of USA TODAY Sports Media Group.” We appreciate TicketSmarter’s commitment to giving back to local communities by committing to donate one dollar from every transaction to charitable partners. “
The TicketSmarter website allows customers to search event listings by venue, team, musical artist or theater production and provides detailed seating maps and ticket availability. Every purchase is backed by TicketSmarter’s 100% Ticket Guarantee.
TicketSmarter helps customers from all walks of life experience the power and excitement of live events by giving back through children’s charities and creating meaningful partnerships. $ 1 from each transaction will help our charitable partners including St. Jude Children’s Research Hospital, V Foundation and Quarterbacking Children’s Health Foundation. TicketSmarter is the title sponsor of the TicketSmarter Birmingham Bowl with ESPN Events. Additionally, TicketSmarter is the official ticket resale partner of over 40 minor league baseball clubs, 35 college conferences, including the Pac-12 and Big 10 Conference, and over 300 universities nationwide. Every purchase is backed by TicketSmarter’s 100% Ticket Guarantee.
Gannett Co., Inc. (NYSE: GCI) is a subscription-focused, digital media and marketing solutions company committed to empowering communities to thrive. With unparalleled reach nationally and locally, Gannett touches the lives of millions of people with our Pulitzer Prize-winning content, consumer experiences and benefits, and products and services for advertisers. Our current portfolio of media assets includes USA TODAY, local media organizations in 46 US states, and Newsquest, a wholly owned subsidiary operating in the UK with over 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc. and WordStream, Inc., which are marketed under the LOCALiQ brand, and operates the largest media-owned events business in the United States, USA TODAY NETWORK Ventures. To contact us, visit www.gannett.com.
ABOUT THE USA TODAY NETWORK
USA TODAY NETWORK, part of Gannett Co, Inc. (NYSE: GCI), is the nation’s largest local-to-national media organization, powered by our newsrooms and award-winning marketing solutions. With deep roots in local communities spanning the United States with over 250 local media brands, plus USA TODAY, we engage over 145 million people each month through a diverse portfolio of content and experience offerings. multiplatform. For more information, visit www.gannett.com.
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