Share this article:
AMAZON presents its latest palm recognition technology at a concert hall in the United States.
The retailer will bring Amazon One to the Red Rocks Amphitheater in Denver, meaning attendees will be able to use their hand as a ticket. The technology will be available on other sites over the next few months.
This is the first time the technology will be used outside of one of Amazon’s stores, where shoppers can pay for food and other goods by swiping their palms.
Spectators can register to connect their palmprint to a ticketing account, by swiping their hand over a device before the concert – and they will only need to register once.
They can then use their palm as a ticket to enter other venues, and partygoers don’t need an Amazon account to use it.
The company has signed an agreement with entertainment company AEG – which sells tickets on the AEG AXS website.
AXS boss Bryan Perez revealed that other sites plan to add the technology in the future, but didn’t say where or how much.
Perez explained that spectators can reach their seats faster using palm technology, rather than presenting their phones to an attendant to scan a barcode, with those who scan with their hands entering the room through a separate lane. .
He said, âYou don’t have to fumble with your phone. Your hand is still attached to your body.